How we do it

Venture de-risking framework.

For sound, risk-aware business decision making.

Skin in the game

Our Workspace

A value creation path

An interconnected constellation of frameworks, tools, and playbooks for multi-stage venture development, supporting everything from ideation and product building to technology platform deployment and business ecosystem orchestration.

A streamlined approach to digital product construction.
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Every Stage

Derisking Model

Technology Partnerships

From Ideation to Scale

Our product partners provide support across the entire process, from prototyping for market validation and full product development for the beachhead market, to platform building for business model discovery and venture ecosystem evolution.

Product

Partners

Our operating hubs provide full access to a comprehensive array of services, including cloud infrastructure, operational reliability, process assurance, system security, and new technology adoption.

Operating

Hubs

Our research pods enhance a venture's technology readiness, accelerate the adoption curve of new technological capabilities, support cross-disciplinary innovation, and continuously strengthen business competitive advantage.

Technology

Pods

Step by Step

Staged Roadmaps

A customer-centric endeavor in the search for specificity.

A market segmentation analysis for the selection of the most promising beachhead market. End users profiling and TAM (total adressable market) calculation. Targeted market customer persona understanding.

Ideation

Stage 1

Reducing the risk and uncertainty of pursuing ideas.

Turning market insights into a concrete business concept. Designing and conducting rapid experiments that allows to learn, adapt, and confirm with strong evidence that a business idea is very likely to succeed.

Market Validation

Stage 2

A multidimensional model for problem-solving.

A systematic approach for understanding and clarifying the measurable benefits we can bring to our customer base of early adopters and enthusiasts. A framework continuous learning.

Value Proposition

Stage 3

The discovery of a fully functioning artifact to test market assumptions.

An iterative process for digital products development that spans from the discovery phase to the construction of a product that delights and resonates with the beachhead market. A roadmap for ROI optimization.

Product

Stage 4

A repeatable, scalable, profitable business model.

A business model discovery approach to venture building, innovation and evolution. An applied framework for ecosystem engagement and customer delightment.

Business Model

Stage 5

An insanely good product.

A fully integrated 'team of teams' configuration dedicated to advancing the product roadmap through design thinking, product value management, customer experience analysis, and data-driven decision making.

Platform

Stage 6

A discovery engine for market dominance.

Networked organization design and configuration towards a focused quest for adjacent and follow on markets engagements.

Moats

Stage 7

A de-risked and market validated construct for business development.

A new class of investment emerged from a disciplined venture evolutionary path.

Ecosystem

Stage 8

Already in the track of business extreme growth and development.

A focus on rapid organization building for accelerated scaling and competitive landscape engagement.

Scale

Stage 9